Norman don 2007 03 20 emotional design why we love or hate everyday things p 82 basic books kindle edition engineers and other logical people tend to dismiss the visceral response as irrelevant engineers are proud of the inherent quality of their work and dismayed when inferior products sell better just because they look . Emotional design why we lo ve or hate everyday th ings by donald a norman new york basic books 2004 28 7 pp 2600 in his famous book the des ign of everyday things 1998 d onald . Emotional design is another classic from the product design guru donald norman i found this a thought provoking read with its focus on emotional design a topic that design theory often doesnt cover this book is an excellent complement to his design of everyday things another design classic. Emotional design why we love or hate everyday things donald norman. Emotional design sometimes also referred to as hedonic design affective design affective human factors design humancentered design and empathetic design is in a simple way the inclusion of
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